We believe a little awareness might actually catch on and make a difference.

If you are moved by the need for community, sustainability, and/or the need for greater environmental awareness -
Wear the Message.

It's our planet, our responsibility

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Monday, April 26, 2010

going forward

Earth HOUR...Earth DAY...Earth_____

Everywhere you look these days, it seems we are reminded about our need to be "green" aware. And, few can argue the awareness is taking hold in our subconscious. Our politicians are talking about climate change legislation – certainly needful. But legislation, as needful as it is, is a slow process that can have dramatic effects on entire industries (both positive and negative) and the thousands of humans that rely on those industries to feed, clothe, house, and educate their households. Until then, what, going forward, can we as individuals do with this new-found “green” awareness?

If you’ve looked at Earthawear’s website, you’ve found >100 defined tips on what we each may choose to adopt in our little corner of life. Can we do all of them?...it’s doubtful in our fast-paced modern world. It is, however, encouraging to find the occasional person who has adopted most of them…it’s cool to actually meet someone who is living off the grid… but it’s rare. How many do you know?

But awareness is the first step to a change in behavior. So, if you haven’t visited the Earthawear site, I encourage you to stop by. Click on our “what can you do?” button and see what choices you might be able to fit into your life. Going forward, start with something simple and add something new as you find your awareness level changing towards a more eco-friendly and sustainable community attitude.

At Earthawear, we believe a little awareness might just catch on and actually make a difference. If you agree, we ask you to pick out a shirt that speaks about it and wear the message so others might join in.

Peace.
Steve

Tuesday, April 13, 2010

earthday 2010

April 22nd...Earthday 2010. Earthawear is not about rules and legalizm...we hope everyone can grasp the idea that together, as a worldwide community, we can all do a little something extra - perhaps something we haven't even considered before. We believe a little awareness might just catch on and actually make a difference.

We've provided lots of ideas that you may, or may not, have considered at

http://earthawear.com/shop/what_can_you_do.php

And...if you agree we all need a little additional awareness...won't you consider investing $15 to wear the message? We'd be happy to ship it to you free in the lower U.S. 48.

http://earthawear.com/shop/index.php?cPath=1_21

As always, thanks for being a part of taking care of the people and the planet.
Steve

Sunday, April 11, 2010

UBB miners

Well, the worst case scenario played out in the search for the remaining 4 miners in the Upper Big Branch mine disaster. 29 miners have lost their lives. 31 families have been affected with the one remaining miner in ICU and one having been released from the hospital. It's sad.

Many who know me well, know I've worked in heavy industry/manufacturing most of my adult life. I have seen first-hand how big companies treat employees, wave the banner of "safety first" and yet bow to corporate greed and profit. I can't speak personally to the conditions and state of safety in the UBB mine. I can only imagine based on the numerous citations issued and the end-result explosion.

Earthawear is supportive of "sustainable community." In doing so, how does that play into the UBB tragedy? Our Definition:

“Social, economic, and environmental behaviors which endeavor to permanently preserve and maintain our global community. Policies and procedures which honor human being’s rights to a safe workplace and livable wage. Sustainability at its best, considers all available resources be utilized in a manner of cooperation, conservation, and balance whereby we meet current needs without compromising future generation’s ability to meet theirs.”

It appears we have policies and procedures…the problem is the interpretation, implementation, and honorable application (i.e., the moral obligation) so that human safety truly comes before corporate profits.

I grieve for the loss of our miners and their families. I grieve for the many hard working Americans who wear a hard hat and have suffered tragic losses at the hands of “the man” and his decision to place profit over the person. I grieve for the many people around the world working in sweat shops and forced labor…I hope it changes soon. I’m sure you do too. Together, we can make a difference.
Steve

Thursday, April 8, 2010

hate groups in the name of church

You might wonder what an "environmental" company is doing addressing a topic such as this...the truth is, Earthawear is as much about community sustainability as it is environmental awareness. In actuality, I'm not sure you can separate the two entirely - more on that in a future blog.

Today, apparently the Westboro Baptist Church group is staging a rally in Charleston, WV. This group is well known for its "gay hating" rhetoric and bashing of America because of Her tolerant stance on many "immoral" issues. IMO, whether America is being judged by the Almighty is not the short-term question at hand. Rather, what, if any, attention should be given to a group that waves the banner of “church” and yet shouts hate with the sound of a loud clanging symbol? Their behavior is clearly attention seeking and perhaps dollar-driven as well.

Such poor timing in that WV is suffering from the Montcoal mining disaster. We need healing and hugs, not criticism and hate.

Thank goodness more level-headedness prevails. In the end, true love will prevail and God will Himself judge the truth. Our responsibility is the love part. And that, will help the community of man.

Tuesday, April 6, 2010

four years. go

Just became aware of this. What do you think could be accomplished in four years? A large goal? An achievable goal? Check this out:

http://www.fouryearsgo.org/

Earthawear is proud to be of the same mindset. If you are moved by this...join them, join us.

Monday, April 5, 2010

the Montcoal miners

It's ironic, unfortunate, and untimely that Earthawear's first blog entry comes at a time when Massey Energy's Montcoal, WV mining operations are undergoing recovery and rescue following yesterday's explosion. 

Although many in the green movement have taken stands against the coal industry, I believe this is not the time to attack the industry, but rather a time to take a more humane stance - one of the community of man.  Let us join together to pray for those who have lost loved ones, hope for a successful rescue for those missing, and healing to a devastated mining community.